Come join us Saturday for a half-day workshop all about building your brand!
The Chicago Headline Club has teamed up with the Chicago chapter of the Journalism and Women Symposium (JAWS) to help you learn the tricks of the trade! Find out what you need to create a website to showcase your work, and which social media tool will attract the greatest audience. Get the edge from those who do this every day — and get results.
ABA Journal, 321 N. Clark St. (21st floor), in downtown Chicago.
When: 9am-noon, Saturday Nov. 7
Building Your Personal Brand! Agenda:
Where do you showcase your work? Learn the nuts and bolts of setting up your own website with Ed Scott, UX consultant and adjunct professor of communication at the Illinois Institute of Technology. (Laptops are not required, but encouraged)
Facebook. Instagram. Periscope. So many social media tools! Learn what works best with Ali Trumbull, social media coordinator for Crain’s Chicago Business, where she focuses on social strategy for both the editorial and business sides of the magazine. Previously, she was community news manager at Aggrego, where she managed three then-Sun-Times Media newspapers online and their social media channels.
Now that you have some tools under your belt, snag some tips and insight from those who have built their brand well, featuring:
- Alex Garcia, an award-winning independent photographer and former staffer at the Chicago Tribune, the Los Angeles Times and the Press-Telegram (Long Beach, Calif.). He is the author of “Depth of Field: Tips on Photojournalism and Creativity,” based on his popular “Assignment Chicago” blog at the Chicago Tribune.
- Rex Huppke, a columnist at the Chicago Tribune, where he writes a syndicated humor column as well as a workplace column that runs in papers across the country. He once declared himself “America’s most-beloved workplace advice columnist,” thus becoming an expert at branding.
- Angelica Atondo, author of “El Secreto Para Lograrlo,” a guide for youth that has sold more than 200,000 copies in the United States and in Mexico. She was an anchor for Univision’s affiliate in Illinois from 2010 to 2014. Most recently, she was the voice for Ragu’s 2015 National Campaign and Cricket’s 2015 National Campaign. She’s also the official endorsement personality for the Money Transfers’ company Pangea and for Apoyo Medical Legal.
- Moderator Alejandra Cancino, a fellow at The Associated Press-NORC Center for Public Affairs Research at the University of Chicago. Cancino spent six years at the Chicago Tribune, where her beats included labor and manufacturing. Before the Tribune, Cancino was a web producer and multimedia reporter at La Palma, a Spanish-language weekly, and covered crime for the Palm Beach Post. She’s on the Chicago Headline Club board of directors and is co-captain for JAWS’ Chicago chapter.